Today I’m talking about How Your Podcast Can Play a Bigger Role In Your Business and I really want you to understand why it is important for your podcast.
Because it is important NOT to get stuck in “free content creation mode”, you have to understand where your podcast really fits in and how to used it, otherwise you will end up wasting a lot of time.
We are entering the age of business where every company needs to build their own media company. This media company can be used to generate leads for your business.
When I talk about How Your Podcast Can Play a Bigger Role In Your Business here’s what you really need to know:
- Your listeners need to know how they can hire you and do business with you.
- If you aren’t mentioning your business and how you work with people on each show, it is a failure.
- Your podcast needs to be a priority because it is your main media outlet.
- Podcasting cannot be an afterthought for your business, and you can’t just set it aside when life or business gets busy.
- Treat your podcast like a media company and it will pay dividends in the long run!
Our next Podcast Profit Challenge starts soon! This is the perfect opportunity for you to get the help you need to begin to monetize your podcast. It doesn't take years to monetize your podcast, it can be done in as little as 90 days!
What tools should you use for your podcast?
When it comes to your podcast, we have a lot of recommendations that can help make your podcast journey easier. We've used almost every tool available and we only recommend the tools that we use, know and love.
Here are our favorite podcast tools:
Hardware:
Best USB Microphone: Shure MV7 USB Microphone
Best XLR Microphone: Heil PR-40 Dynamic Microphone
Best Headphones: Apple AirPods Max Headphones
Best Microphone Interface: Scarlet Focusrite 2i2
Software:
Highest Quality Recording Platform for both Audio and Video: Squadcast
Best Podcast Hosting Company: Captivate
Best Software for Email Marketing and List Building: Active Campaign
Best Software for Building Sales Funnels: Clickfunnels
Best Software for Keyword Research and SEO Optimization: SurferSEO
Best Software for AI Generated Writing: Jarvis
Best Software for Creating Captioned Video Snippets for Social Media: Zubtitle